October is the most critical month for setting up your year-end fundraising success. If you wait until November, you’ll be too late. To maximize your returns before Giving Tuesday and the end-of-year rush, you need a focused strategy. This post breaks down the top three donor segments you should be targeting with personalized outreach right now—namely, LYBUNTs, lapsed monthly givers, and last year’s first-time donors.
Top 3 Donor Groups to Focus On Before Year-End
October is the final full month to reach donors before Giving Tuesday and year-end giving.
Target three key segments: LYBUNTs, lapsed monthly donors, and first-time donors from
last year. These groups are high value and primed for personal outreach.
LYBUNTs and Lapsed Givers: Who to Call Right Now
LYBUNTs are last year’s donors who haven’t given this year. They’re easy to overlook but
essential to your annual giving health. A personalized call lets them know they’re missed—
and often prompts a renewed gift.
How Smart Segmentation Can Increase Year-End Giving
Use donor segmentation to increase ROI. Create mini-campaigns based on giving history,
affinity, or recency. The more personalized your message, the more effective your
outreach—especially with voice calls that make donors feel seen.
Why October Outreach Sets You Up for Success
If you wait until November to reach out, you may be too late. Get ahead now by launching a
focused calling campaign in October. The engagement you generate today will directly
impact your year-end numbers.
Ready to execute a high-impact calling strategy before year-end?
Contact J. Milito Fundraising to explore professional telephone fundraising services for your crucial donor segments.