The final weeks of the year are always a whirlwind of activity, but once the calendar turns to January, many organizations make the mistake of going quiet. At J. Milito & Associates, we’ve seen firsthand that the “post-holiday lull” is actually the most strategic time to have a meaningful conversation.
While other nonprofits are pausing their outreach, you have a golden opportunity to cut through the noise. Reaching out now shows your donors that they are valued for their partnership, not just their year-end gift.
Start Strong: How to Reconnect with Donors in January
Start the year strong by reaching out to donors who didn’t give in Q4. A simple reactivation campaign can recover lapsed donors before new budgets and initiatives distract them.
Reactivation Strategy: Don’t Wait for the Fall Crunch
Waiting until fall to re-engage lapsed donors is a mistake. Call them in January while your organization is fresh in their minds. Let them know they’re missed—and that their continued support matters.
Kick Off the Year with a Donor Outreach Plan
January is a great time to reset donor relationships. A phone call that checks in, shares a brief impact update, or asks for updated info keeps the connection alive for the rest of the year.
How Calling Lapsed Donors Early Pays Off Later
Calling lapsed donors now creates space for cultivating deeper relationships throughout the year. It’s the start of a longer journey—not just a one-time fix. Reach out early, and reap the benefits later.
Start the Conversation Today
At J. Milito & Associates, we believe that every donor record represents a relationship worth renewing. Don’t wait for the year-end rush to remind your supporters why your mission matters. By picking up the phone in January, you set a tone of gratitude and momentum that will carry your organization through the entire year.
Ready to reactivate your donor base? Let’s make this your most impactful year yet. Reach out to the team at J. Milito & Associates to learn how a professional calling campaign can strengthen your donor retention and grow your mission.