The calendar has officially flipped to the second half of the year, making July the perfect time to pause and reflect on your donor relationships. Are some of your most reliable supporters starting to slip away? Have new donors from earlier in the year gone silent? This mid-year check-in isn’t just about reviewing data; it’s an opportunity to proactively reconnect and re-engage those who might be drifting. By taking strategic action now, particularly through personalized outreach like a simple phone call, you can rekindle interest, uncover valuable insights, and ensure your donor relationships remain strong as you head into the busiest giving season.
Mid-Year Donor Check-In: What You Might Be Missing
The halfway mark in the year is the ideal time to assess your donor list. Who hasn’t given yet in 6 months? Are long-time donors starting to go silent? Use this mid-year check-in to clean your list, assess trends, and prioritize personal outreach. A simple call can often get a donor back on track or help uncover valuable insights.
3 Signs You’re Losing Donors (and What to Do About It)
Donors don’t always tell you when they’re pulling back—but their behavior does. Look for these signs: fewer responses, shorter giving histories, and skipped events. A phone call can reopen communication and let donors know they’re still valued. Quick action in July can preserve relationships that might otherwise be lost by December.
Why July Is a Strategic Time to Call Your Donors
July is often overlooked, but it’s a goldmine for donor outreach. Before back-to-school and year-end planning begins, take the time to make personal calls. These check-ins can reawaken interest and demonstrate that your organization is invested in each donor’s journey.
How a Simple Phone Call Can Reactivate Lapsed Donors
Phone calls have a way of reconnecting people in ways email can’t. Lapsed donors might just need a reminder of why they gave in the first place. Use the slower summer months to make a few hundred calls—and watch how many warm back up.