Start Your Year-End Fundraising Early—Here’s Why
September marks the official start of year-end fundraising prep. Start by analyzing your donor data: who gave last year, who hasn’t yet, and who’s new? A well-planned call campaign now can re-engage lapsed donors and build momentum before the holidays hit.
Maximize Donor Engagement Before October
Getting ahead in September means smoother execution later. Use this month to contact top donors and LYBUNTs with a thank-you and gentle reminder of their impact. Building goodwill early leads to stronger response rates when your big appeal drops.
How to Build Momentum for Giving Season in September
Don’t let fall fundraising sneak up on you. Plan now for segmented outreach, multiple touchpoints, and a mix of channels. A September phone campaign can lay the groundwork and warm up donors before your mail or email appeals land.
Don’t Wait—Plan Your Donor Outreach Before It’s Too Late
Procrastination costs you results. Engage donors in September so that by the time Giving Tuesday rolls around, they’ve already reconnected with your mission. That early touchpoint can double your chances of a year-end gift.