As non-profits, we often spend so much time focusing on the “ask” that we forget the most important part of the cycle: the “thank you.” As we enter February, a month synonymous with heart and appreciation, it is the perfect time to turn our...
As the calendar year comes to a close, your donors are preparing to make their final giving decisions. While most organizations are focused solely on crafting the perfect appeal, the most successful strategy involves something much simpler: gratitude. Before you ask...
