Do you know your donors? Not as a group, but individually? Do you know what motivates them? What inspires them? What turns them off? The way to really get to know your donors and find out why they support your organization, is by asking them. Having “live”...
Susan donates $500 to your organization. Nice gift! So, how do you acknowledge the gift and express gratitude to Susan? Does your organization recognize Susan as a major donor? Or an average donor? Susan considers this a “major” gift, the largest she gives...
Crowdfunding is the practice of raising money from a large number of people who give smaller gifts, via the internet. The most successful nonprofit Crowdfunding campaigns encourage peer-to-peer fundraising and raise more because of it (Fundly). Why Crowdfunding?...
So, you’re now offering donors an option to give monthly. Fantastic! How’s that going? Did you know . . . with a few tweaks and targeted strategy, you can grow your monthly giving program to provide a reliable source of revenue to sustain your organization long-term?...
As we start the new year, many organizations are looking at their year end results to see if they made their “goal”. What that means for many of you is, “did we raise more money than last year”, or “did we hit our $$$ goal”. Hitting...
Let’s face it. You will probably never reach 100 percent donor retention. Even with the best segmented and most-personalized donor communications and stewardship, you will probably lose donors at some point. And by the way, if a donor has not given in two years, the...
