Organizations on average, retain 40-45% of their donors annually. For first-time donors that number drops to around 20%. What if you could retain more donors and raise more money by including monthly recurring giving in your organization’s development plan? Successful monthly giving is more than just an option on your website giving page. A well-planned, promoted, and delivered monthly giving program can enjoy an 80% or better donor retention rate.
Join Monthly Giving Expert, Erica Waasdorp for an interactive discussion with tips and strategies to help retain more donors, raise more money, and do more good. Registration Required.
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* * * Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts, working with non-profit clients nationally and internationally on appeals and monthly giving. Erica Waasdorp published Monthly Giving. The Sleeping Giant and her second book Monthly Giving Made Easy came out mid 2021. She created the Monthly Donor Road Map and several e-books to include the Top 7 Questions about Monthly Giving, the Monthly Donor Retention Play-Book, and more. Erica is a Master Trainer for the Association of Fundraising Professionals and the former International Fundraising Congress US Ambassador. She regularly presents in person and virtually on appeals, direct mail and monthly giving.