These days, there’s so much interest in new channels and the latest next “new shiny thing,” but did you know that there’s one medium you use everyday that has evolved tremendously over the past few years?

Let’s face it. You will probably never reach 100 percent donor retention.

You already know the tremendous power of monthly donors. You know the positive impact they have on your cash flow and donor retention.

So many of us worry about how to generate major gifts. We forget about the tremendous little nuggets already in the database. Many more small donors than large ones, right?

Did you know . . . more than $373 billion was given to charities in 2015? (Giving USA)

Gratitude is defined as “the quality of being thankful; readiness to show appreciation for and to return kindness.”

Autumn has arrived. We welcome the season with a sweater and a glass of cider as the leaves burst with vivid color and then slowly fall to the ground.

You had a good year for fundraising. You made your goal. Congratulations!