Do you know your donors? Not as a group, but individually?
Susan donates $500 to your organization.
So, you’re now offering donors an option to give monthly. Fantastic!
How’s that going?
These days, there’s so much interest in new channels and the latest next “new shiny thing,” but did you know that there’s one medium you use everyday that has evolved tremendously over the past few years?
Let’s face it. You will probably never reach 100 percent donor retention.
You already know the tremendous power of monthly donors. You know the positive impact they have on your cash flow and donor retention.